Services
One of the key principles of being Brand Grower, is knowing when to outsource a problem or project to an expert, just like a farmer would do if they wanted to solve a complex issue or innovate their farming practices with new technology. The benefits of working with the Brand Grower specifically, is that you get access to extensive practical experience in navigating the daily challenges of successfully growing a brand. These challenges include over-reliance on discounting, increasing media costs, product complexity, customer dissatisfaction, team burnout, ineffective creative, just to name a few.
Bringing an expert in can help clarify root causes to the problem, fast track solutions and ultimately, align a team towards achieving the high impact outcomes for the brand. Check out the service options below!
EXPERT Consultancy
Working with an external brand marketing consultant provides a fresh perspective on your brand positioning, customer insights, creative execution and marketing plan. There are three levels of consultancy that can be adapted to suit your needs and budget. Fill in the quick survey below for more guidance.
The most popular service is the Brand Grower Program, which typically includes 5 half day workshops spread over 4 weeks. The Brand Grower Program provides clarity on the audience potential, competitive positioning, effective messaging, marketing campaign planning, and creative resonance. The Program is designed to inspire and empower the marketing team, so they can action the insights immediately.
Alternatively, hire a brand expert on a contract for specific project work, such as repositioning, brand strategy development, improving brand identity, agency review and procurement, GTM plan optimisation, marketing campaign management, and content marketing strategy.
Another option is to hire a Fractional CMO to get access to senior level brand marketing expertise on a part-time basis. This is a cost effective way to bolster a team and to provide clear leadership and vision to grow the brand in the long-term.
Costs vary depending on the expected outcome and level of expertise required. Fill in the survey to find the right service for your needs!
TEAM CONNECTIONS
Connecting the team around powerful insights can be the key to unlocking innovation and long term growth. An inspired team, is a motivated team and so the time invested into a day out of the business together to get a fresh new perspective is well spent.
Brand Grower Connections are essentially workshops that bring together team members, cross functional teams and even external partners, to focus on the long term goal of growing the brand. They can be as small as 5 people or as large as 30 people.
Simply identify clear outcomes for the session, select the participants, pick a theme, set the budget and get a bespoke Brand Grower Connections workshop with facilitator for your needs. Themes include:
‘Seeds to Grow’ fosters innovation through seeds of consumer insights and practical tools to turn insights into actions.
‘Horses For Courses’ helps creative teams and their stakeholders value each others skillsets and optimise communication in briefing and feedback.
‘Crop Rotation’ helps marketing teams to diversify marketing channels and product messages by leaning into the principles of growing mental and physical availability.
A workshop can be developed to fit your goals, starting from as little as $500 for a workshop template.
Reach out to have an obligation free chat today!
LEADER Development
Brand, marketing and creative leaders are a special breed of people, often with a deep skill set that either leans towards analytical or creative thinking. These people then need to work with stakeholders with the opposing mentality. Having a coach or mentor that actively listens and dives deeply into real life experiences to understand the unique challenges of the situation, is not always a resource that is available within a business.
Whether you’re a team leader or HR professional looking for a personal development solution tailored to your team member’s needs, or an individual looking to step above the manager title, the Brand Grower Development service can provide mentorship or coaching fit to your needs.
Key to any coaching or mentorship arrangement is chemistry, so the first step is to talk through what kind of support is needed. If the Brand Grower approach is not right for you, there might be someone within the Brand Grower network that could be of help.
All it takes is to reach out, and you’ll be on your way!
Contact
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!